eBay Launches 'eBay Give Good Green' Social Media Campaign
By Ina Steiner
eBay launched the "eBay Give Good Green" campaign, a social-media focused initiative designed to inspire its community of 88 million buyers and sellers and any individual that is inspired to join to make a difference through a variety of activities on eBay. Rooted in eBay's belief in the power of the individual to make a difference, the campaign is the first of its kind to link all of five of the company's pro-social initiatives.
Anyone interested in participating can do so via the campaign website. From there, individuals are given a menu of ways to take action on eBay - from investing on MicroPlace, to joining the eBay Green Team, to buying on WorldofGood.com - each of which is rewarded with an entry into a sweepstakes to win prizes, including an exclusive $20,000 Tazzari ZERO electric car.
Additionally, for every person who uploads their photo to the the campaign's community page, eBay Foundation will donate a dollar to one of three charities (HandsOn Network, Oxfam America, and the Environmental Defense Fund).
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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