Etsy Initiates Community Council
By Ina Steiner
Etsy announced that, in order to better serve the entire community, it is forming a council of community members with whom it will meet. The move is reminiscent of eBay's Voices of the Community program launched in the spring of 1999, and described in this AuctionBytes Newsflash article.
Etsy said the Community Council will help it test new products and features, report on the state of the marketplace, and generally let it know how things on Etsy are for them. "Our hope is to expand on those things we learn via our forums, virtual labs, usability sessions, customer support emails, and social media by engaging in still more direct, two-way conversation. This is the first trial run; after evaluating the program, we may adapt or build upon it or try something more effective."
Etsy will organize an artist-focused segment of the council, and once it completes the Shopper Survey, it intends to organize the shopper-focused segment. "In time, we imagine these two segments meeting together for certain types of discussions, but we need to crawl before we can run," according to the announcement.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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