EcommerceBytes-NewsFlash, Number 2039 - May 12, 2009     2 of 3

Check-Mates Launches eBay, Craigslist Identity Verification Service

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Check-Mates is a new anti-fraud technology for eBay and Craigslist shoppers. Check-Mates verifies the real identity of both buyer and seller while allowing them to remain anonymous. Should any fraud occur, Check-Mates logs are released to law enforcement authorities.

Check-Mates' validation process starts by having users type in their real names, addresses and phone numbers. From this information, a set of "non-invasive life experience questions" are randomly generated. If both users answer all of them correctly, they receive an email stating that both identities were confirmed and logs will be kept for future reference.

A company called GenMobi Technologies launched the Check-Mates service. CEO Michael Schultz said. "While fraudsters can steal your credit card and social security numbers, they are hard pressed to know about your personal life details."

Check-Mates charges a $2.95 fee to the initiator of the verification. Check-Mates is completed in a few minutes and does not require any software download.

http://www.check-mates.com


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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