Western Union Expands Prepaid Card Platform with Overnight Service
By Ina Steiner
Western Union said it is expanding its prepaid card platform with an Overnight Home Delivery service pilot featuring Western Union's new MoneyWise Visa prepaid card. The service allows consumers to receive funds delivered overnight to a recipient's home or work place rather than going to a Western Union Agent location.
"Our new Overnight Home Delivery service provides consumers with an easy and convenient way to send money on a card," said Jorge Consuegra, senior vice president U.S. Product Management, Western Union.
The MoneyWise card will be sent overnight via FedEx so that it arrives at the recipient's door the next day and can be activated by the receiver with the Western Union Money Transfer Control Number. The card is protected by the Visa zero liability policy.
Fees start at $9.99 plus a one-time express delivery fee of $9.95. Senders can send more money to the same MoneyWise card without paying an additional overnight delivery fee.
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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