eBay Goes Fixed-Price for Charity Fashion Fundraiser
By Ina Steiner
eBay announced a collaboration with fashion designer Yigal Azrouel for Mercedes-Benz Fall Fashion Week. eBay is an online sponsor for Azrouel's men's and women's Fall/Winter 2009 runway shows and will host a charity sale - not auction - from the designer's Spring/Summer 2009 collection.
eBay said the collaboration represents its continued commitment to support the fashion world. In 2005 and 2007, eBay partnered with the CFDA and Vogue to present 7th on Sale, the largest sample sale on the Internet. eBay has also partnered with leading designers for past charity auctions.
As part of the collaboration, eBay will sell a variety of looks from Azrouel's Spring/Summer 2009 collection in a sale to benefit Natural Resources Defense Council (NRDC). The charity sale, launching on June 4, is unusual in that typically such charity fund-raising events are offered in an auction format. eBay said all pieces would be offered at fixed-prices that are below retail in order to make high-end fashion accessible to eBay's users while raising money for a charity benefiting environmental causes.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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