EcommerceBytes-NewsFlash, Number 1938 - December 16, 2008     1 of 3

Amazon Attracts More Visitors than eBay in November

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For the first time since December 2007, has beaten eBay in terms of unique website visitors. usually lags eBay in terms of unique audience, and only beat them by 250,000 unique visitors in December 2007. But data from Nielsen-Online reveals received 2.244 million more unique visitors than eBay for the month of November 2008 - a significant gain over its ecommerce rival. To add additional perspective, eBay's unique visitors was down 6 percent in November 2008 compared to November 2007, while Amazon's uniques were up 7.5%

While page views for the month of November 2008 were down 8 percent year-over-year, eBay's page views dropped 30 percent in November from a year ago.

AuctionBytes has been closely monitoring Nielsen traffic data for the two sites and recently reported four years of eBay traffic data.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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