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EcommerceBytes-NewsFlash, Number 1934 - December 10, 2008 - ISSN 1539-5065    2 of 5

Wigix Marketplace Runs Buyer and Seller Promotions

By Ina Steiner
December 10, 2008

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Wigix is launching a promotion in January to reward its top three sellers. Wigix will determine the top-selling merchants from January 19 - March 31, 2009, and will match their gross sales. For example, if one of the top three sellers does $1,000 in merchandise sales on Wigix during that period, Wigix will give reward them with a matching gift of $1,000. The news is hot off the press, look for more information from Wigix in January.

In the meantime, Wigix has begun running monthly promotions to drive buyers to the site. This month, it will release ten Flip Mino video cameras for a special price of $99. Wigix conducted a similar promotion last month with the Wii game console.

Shoppers must be signed in and should go to the Flip Mino product page featured in the promotion. When the countdown is finished, the page will automatically refresh, and the first person to click the Buy button and submit their order will get the item. The promotion will continue every hour on the hour beginning at 8am on December 15 until ten Flip Minos are sold at the special price. (See website for details and terms.)

For sellers with identical Flip Minos (new or used), this is a way to gain exposure to your listings, since Wigix is driving buyers to the product page. After the ten specially priced Flips are sold, shoppers may choose to purchase one at a higher price. Wigix said the campaigns are viral, and it supports the promotion with forum posts, emails to members and by purchasing keywords. The promotion is also advertised on the Wigix home page.

Senior Marketing Manager Steve Young said the promotions will continue every month, and sellers with hot products wanting to participate should email marketing@wigix.com. (Wigix makes up the difference in selling price versus promotion price, he said.)

Link to Wigix Flip promotion page

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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