eCrater Marketplace Gears Up for Holiday Shoppers
By Ina Steiner
eCrater, a fixed-price marketplace for third-party sellers, said it has strengthened its back-end to make sure it can sustain the load during the upcoming holidays. It made a number of enhancements to its site in 2008, and is working on several new features to be released before Christmas, including the ability for sellers to show related products in their individual listing pages.
New features launched during the past year include added support for Google Base attributes for better placement on Google Products and support for Google Analytics. eCrater also updated its Bulk Lister to substantially accelerate the upload process; sellers can see the file status in each stage as well as a detailed error log.
eCrater Widgets allow merchants to place eCrater information on different websites such as blogs, social networking sites, personal sites, etc. There are two versions available, Ajax and Flash. eCrater also added a copy feature for quicker listing process and a USPS shipping calculator.
Founder Dimitar Slavov said the site now has 1.5 million listings and 89,653 registered sellers.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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