EcommerceBytes-NewsFlash, Number 1917 - November 13, 2008     2 of 5

Eforcity Reaches One Million Feedback on eBay

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eBay issued a press release to announce that Jack Sheng, founder and CEO of Eforcity, Inc., recently had all four of his eBay IDs (everydaysource, itrimming , accstation and eforcity) surpass the one million Feedback milestone, marking the first time an eBay User ID has reached this volume of Feedback from transactions completed on the site.

To celebrate Sheng's groundbreaking achievement, eBay is adding a new Feedback star to the site. Sheng will be the first seller to have the newly unveiled silver shooting star, denoting a Feedback score of 1,000,000 or more, appear next to his four user IDs on In addition to the new silver shooting star denoting a Feedback score of 1,000,000 or more, eBay has also created a new green shooting star to indicate a Feedback score of 500,000 to 999,999.

eBay President and CEO John Donahoe stated in the release, "Jack represents everything we believe about delivering amazing value to eBay buyers, and we couldn't be more thrilled to celebrate this accomplishment with him. That's what makes this Feedback milestone so special for Jack and for us - millions of people have voted with their wallets. He's an inspiration for entrepreneurs everywhere - we're proud that eBay continues to provide economic opportunities for Jack and others like him around the world."

Eforcity grosses annual revenue of more than $40 million, has nearly 170 employees, ships almost 30,000 orders per day, and has operations in Hong Kong and China. Eforcity offers a wide selection of cell phone, MP3, printer, digital camera, PDA, HDTV (HDMI Cable), and Bluetooth accessories.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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