Etsy Ramps up Holiday 2008 Shopping Marketing Campaign
By Ina Steiner
Etsy announced a number of initiatives to promote its marketplace during the holiday shopping season, including advertising and search engine optimization. Etsy is running online, print, and radio advertising, email marketing, and media outreach.
Etsy is running full-page print ads in Good Magazine, Mother Earth News, and Plenty Magazine, and will begin a banner ad campaign beginning in November. And from October 31 through December 12, 2008, more than 500 radio spots will run on public radio stations in Austin, TX, Washington DC, Columbus, OH, Minneapolis/St Paul, MN, Seattle, Washington, Portland, OR, and Chicago.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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