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EcommerceBytes-NewsFlash, Number 1892 - October 09, 2008 - ISSN 1539-5065    2 of 4

Infopia Announces Layoffs, New Product Features

By Ina Steiner
EcommerceBytes.com
October 09, 2008




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Infopia laid off 12 people on Monday, leaving them with 50 employees. President and CEO Bjorn Espenes said the move came at a time when, due to the economy, "everyone is being a little cautious." eBay had also announced layoffs on Monday impacting 10 percent of its workforce.

The layoffs were designed to trim the company's cash burn and move up its profitability timeline, according to Espenes. No one from Development or Product team were let go, and he said there would be minimum impact on customers. He added that he was hopeful that most of workers affected would be placed before the end of the month.

Espenes said the company was keeping its long term strategic component in place, and the company also announced this week that it added over 100 new customers who switched to the Infopia Transact eCommerce platform from competitive solutions, and extended its Storefront functionality. The two new solutions are tightly integrated with Infopia Storefronts, part of the Infopia Transact eCommerce growth platform.

An advanced search offering enhances the buying experience with intelligent search functions, such as refinements, fuzzy match and spell correction, and "Did you mean?" suggestions. And new product review capabilities enable shoppers to narrow product choices by pros or cons, evaluate "at a glance" summaries, and look at reviews by previous customers "just like you." Infopia partnered with Nextopia and PowerReviews to deliver the solutions.

http://www.infopia.com

Edited 10/10/08 to add new information.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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