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EcommerceBytes-NewsFlash, Number 1870 - September 09, 2008 - ISSN 1539-5065    4 of 4

SIIA Relaunches Campaign Against Auction Site Software Pirates

By Ina Steiner
EcommerceBytes.com
September 09, 2008




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The Software & Information Industry Association (SIIA), a trade association for the software and digital information industries, is re-launching its "Don't Get Mad, Get Even" anti-piracy campaign in its fight to help protect consumers who purchased illegal software online. The campaign allows buyers who purchased counterfeit software on auction websites such as eBay to get even with a fraudulent seller by reporting them to SIIA, which will then pay them up to $500 to purchase a legitimate copy of the software. Keith Kupferschmid, Senior Vice President for Intellectual Property Policy & Enforcement, said, "The "Don't Get Mad, Get Even" program gives consumers a way to retaliate against online auction sellers who duped them into buying pirated software."

http://www.siia.net/piracy/dgmge

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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