EcommerceBytes-NewsFlash, Number 1839 - July 22, 2008     2 of 5

BuySAFE Launches Shopping Toolbar

Email This Story to a Friend

BuySAFE has announced the public beta of the buySAFE Shopping Advisor, a new toolbar that provides ratings on U.S.-based ecommerce websites. The toolbar also provides access to a channel where every purchase is automatically guaranteed up to $25,000 and identity theft protected at no cost. The toolbar is a desktop application that can be downloaded and installed at no charge from It integrates directly into the Web browser and provides two security features: the Safe Shopping Rating and the Safe Shopping Portal.

The Safe Shopping Rating identifies what it defines as the "finest" online businesses in the search results of every major search engine (Google, Yahoo, MSN and eBay), using four criteria: SSL Encryption, Website Security, Privacy, and Bonded Shopping. The Safe Shopping Portal features product inventory exclusively from BuySAFE Bonded Merchants, which are inspected, monitored daily and committed to providing their customers an outstanding online shopping experience.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

You may quote up to 50 words of any article on the condition that you attribute the article to and either link to the original article or to
All other use is prohibited.