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EcommerceBytes-NewsFlash, Number 1826 - July 03, 2008 - ISSN 1539-5065    2 of 4

BuySAFE Selects MerchantAdvantage as First Product Syndication Partner

By Ina Steiner
July 03, 2008

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BuySAFE announced a strategic partnership with MerchantAdvantage, a data-feed management solution for ecommerce and mobile commerce. MerchantAdvantage is the first product syndication partner for the BuySAFE's Bonded Shopping Network.

MerchantAdvantage optimizes, feeds, and analyzes client product catalog feeds to over 150 shopping destination sites, comparison shopping engines, mobile shopping engines, affiliate sites, and marketing channels. It charges no setup costs, transactions fees, or revenue shares for merchants.

BuySAFE's Bonded Shopping Network is a performance-based advertising network that brings together consumers in search of a risk-free online retail experience with bonded merchants.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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