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EcommerceBytes-NewsFlash, Number 1752 - March 21, 2008 - ISSN 1539-5065    2 of 7

eBay Announces Feedback Extortion Policy

By Ina Steiner
March 21, 2008

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eBay's President of Global Marketplace Operation Lorrie Norrington posted an announcement to users on Thursday to assure them the company would protect sellers from dishonest buyers who use the Feedback system as a weapon. The company is rolling out controversial changes to the feedback system in May that prohibits sellers from leaving negative or neutral feedback ratings for buyers.

Norrington said eBay would add two Feedback policies. The first is a Feedback Extortion policy that lets sellers report buyers who attempt to extort them through threats of negative feedback. eBay said when it identifies a pattern of abuse or the evidence is clear from seller reports, eBay will remove the negative or neutral feedback retroactively.

eBay will also modify its policy around Unpaid Item (UPI) reports in which it removes negative or neutral feedback from buyer who fail to respond to a UPI. "What we have determined is that if the buyer does not specifically call out poor seller performance, item condition or transaction problems during the UPI process, eBay will remove the seller's negative or neutral feedback - retroactively."


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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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