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EcommerceBytes-NewsFlash, Number 1724 - February 11, 2008 - ISSN 1539-5065    1 of 4

eBay Changes to Feedback and Fees Are Top Concerns According to AuctionBytes Survey

By Ina Steiner
EcommerceBytes.com
February 11, 2008




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Sellers responding to a recent AuctionBytes survey said that of the five major announcements eBay made on January 29, 2008, the changes that will impact their businesses most are those involving feedback and fees. Of the 1,640 people who responded to the survey, 43% singled out eBay changes to the feedback as having the biggest impact on their businesses while 33% of the respondents chose fee changes.

Which of the eBay changes do you think
will have the most impact on your business?

Feedback changes 43.2%
Fee changes 32.8%
Best Match search visibility changes 19.0%
Seller Standards 3.4%
PayPal Protection for eBay PowerSellers 1.7%

When asked if their choice would have a positive or negative impact on their businesses, an overwhelming majority (90%) said that overall, the impact would be negative. However, breaking it down further reveals that respondents who chose PayPal Protection for eBay PowerSellers as having the most impact thought that change was positive - the only one of the five changes to receive a majority "positive" rating.

In the previous question, we asked you which of the changes will have the most impact on your business. Now indicate whether that impact is positive or negative for the choice you selected.
 

Neg

Pos

Feedback changes

98.7%

1.3%

Fee changes

86.3%

13.7%

Best Match search visibility changes

83.3%

16.7%

Seller Standards

84.9%

15.1%

PayPal Protection for eBay PowerSellers

29.6%

70.4%

Who Took the Survey?
1,640 people responded to the survey between February 3-7, 2008. Respondents were asked to provide their primary selling ID and email address and the value of the items they've sold over the previous 12 months. The breakdown is as follows:

What is the value of all items you sell on online-auction sites in the last 12 months

Up to $10,000 52%
$10,001-$50,000 28%
$50,001 - $100,000 9%
$100,001-$500,000 8%
over $500,000 3%

Because eBay made different changes to different international websites, the survey addressed only changes to the eBay.com website.

Sellers React to eBay Fee Changes
eBay announced it would be making a number of changes to its fees, effective February 20, 2008 (http://pages.ebay.com/sell/update08/basic/index.html). AuctionBytes asked eBay sellers what impact the new fee structure would have on their business and pointed respondents to a fee calculator that could help them determine the effect of the fee changes on their business (http://www.auctionbytes.com/cab/pages/feecalc).

69% said under the new eBay.com fee structure, their monthly eBay fees would go up; 13% said their fees would go down; 6% said their monthly fees would stay the same; and 12% said they didn't know.

Sellers React to eBay Feedback Changes
eBay announced it would be making a number of changes to its feedback system, rolling out over the first half of 2008 (http://pages.ebay.com/services/forum/new.html). 90% of respondents said that, overall, the changes to feedback are bad; 5% said the changes are good; 4% said the changes are neutral; and 1% said they didn't know.

AuctionBytes will publish more articles this week on the results of this survey that will cover the following:

  • Changes respondents said they would make to their businesses due to eBay changes
  • Deeper analysis of feedback responses
  • Deeper analysis of fee change responses
  • How did high-volume sellers respond?
  • Which types of sellers thought the changes were positive?

To comment on the survey, post a comment on the AuctionBytes Blog (http://blog.auctionbytes.com/cgi-bin/blog/blog.pl?/pl/2008/2/1202699243.html).

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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