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EcommerceBytes-NewsFlash, Number 1715 - January 29, 2008 - ISSN 1539-5065    8 of 8

eBay Makes 'Best Match' New Default for Search & Browse

By Ina Steiner
January 29, 2008

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eBay will make Best Match the default-sort in search and browse throughout eBay, beginning March 2008. This switch to Best Match as the default for search and browse has already occurred in five categories, which launched on January 17, 2008 (Computers & Networking, Consumer Electronics, Cell Phones & PDA's, Cameras & Photo, and Toys & Hobbies).

Best Match will include seller performance factors that increase the odds of a good buying experience. eBay will give an advantage to sellers with high levels of customer satisfaction (4.6 DSRs and above) based on buyer input.

eBay said that today, more than half of all sellers have this high level of customer satisfaction. On the other hand, sellers will get decreased exposure if they have more than 5% dissatisfied buyers or very low Shipping & Handling Charge Detailed Seller Ratings over the last 30 days.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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