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EcommerceBytes-NewsFlash, Number 1694 - December 28, 2007 - ISSN 1539-5065    3 of 3

New eBay Feature Encourages Local Marketing

By Ina Steiner
December 28, 2007

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eBay launched a new feature that lets sellers create flyers they can print out and post in "real world" settings. Sellers can enter their Item number into the eBay Flyer form, and the feature creates a printable flyer pre-filled with information describing the item. The flyer contains compact URLs of their listings at the bottom of the form that sellers can use as tear-strips.

Interested passers-by who read the flyers can remove the tear-strip containing the URL, and when they return to their computers, can enter the URL into their browser to go directly to the seller's item on eBay.

eBay's announcement of the feature describes it as "Best for large, awkward or locale-specific items because who wants to pay shipping?"


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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