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EcommerceBytes-NewsFlash, Number 1680 - December 07, 2007 - ISSN 1539-5065    2 of 2

Amazon.com Resumes Merging Duplicate Book ASINs

By Ina Steiner
December 07, 2007

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Amazon.com has resumed its efforts to merge duplicate ASINs for book titles. ASINs are "Amazon Standard Identification Numbers" used to identify a particular item. Sellers are allowed to create new ASINs in books and certain other categories. After Amazon told users on November 12, 2007, that it would begin cleaning up duplicate ASINs, sellers expressed concerns about the timing of the new initiative and whether it could lead to order mix-ups. On November 16, Amazon told sellers it would delay the initiative until it could provide a thorough explanation of the program with examples and a FAQ.

On December 6, Amazon.com announced that the initiative was proceeding as planned, and published FAQs. While Amazon will automatically move sellers' merged ASIN listings to the retained ASIN, sellers who attempt to relist on a merged ASIN will be unable to do so. Instead, they must search for the merged ASIN on the Amazon.com website, at which point they will be redirected to the retained ASIN under which they can list their inventory.

See AuctionBytes previous coverage of this issue here:


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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