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EcommerceBytes-NewsFlash, Number 1677 - December 04, 2007 - ISSN 1539-5065    5 of 5

Former BuySAFE Executive Joins Liquidation.com

By Ina Steiner
December 04, 2007

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Liquidity Services Inc. (LSI) has appointed Rob Caskey Vice President of Marketing for its Asset Recovery Division and online auction marketplace, Liquidation.com. He will be responsible for developing marketing strategy to drive increased customer acquisition and retention for Liquidation.com and will work closely with the technology department to develop marketplace features, tools, databases and enhanced reporting mechanisms to increase the usability of the marketplace for professional buyers.

Prior to joining LSI, Caskey led marketing for buySAFE, an online trust and safety company, where he was responsible for buyer and seller acquisition and retention and served as a member of the executive management team. He also co-founded SimplyWireless.com, the online retail division of Simply Wireless Inc., growing the division to $20 million in revenue while serving in several executive roles.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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