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EcommerceBytes-NewsFlash, Number 1656 - November 02, 2007 - ISSN 1539-5065    1 of 2

Amazon.com Launches Holiday Toy-Shopping Guide

By Ina Steiner
EcommerceBytes.com
November 02, 2007




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Amazon.com launched The Holiday Toy List, a new section of its Toy Store featuring new, innovative navigation tools and videos on every product page for over 450 of this year's top toys, video games and sporting goods. Each product page features video content demonstrating the toys in action that customers can email to family and friends. There are also options for customers to upload their own video reviews or download and print a PDF of The Holiday Toy List.

Other features on The Holiday Toy List pages include customer reviews, product recommendations, customer discussions and exclusive reviews from experts who have interacted with the toys. Additionally, parents and kids can create holiday wish lists and gift lists and add items with a single click from any product page.

The Holiday Toy List utilizes search features from Amazon.com's shoe website, Endless.com, enabling customers to narrow and expand search results by age, gender, price, category, favorite characters and preferred brands simultaneously.

http://www.amazon.com/holidaytoylist

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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