eBay Manages Expectations on Skype Expansion
By Ina Steiner
eBay said it was encouraged by the results of its early testing of Skype on eBay, but cannot promise the results will be replicated broadly as it expands the program. eBay has allowed Skype on the US marketplace in certain categories since June 2006. Until this week, it limited Skype buttons to 26 categories, but announced Tuesday it was expanding the program to all categories sitewide in the US, Canada, Germany and the UK.
eBay spokesperson Hani Durzy said there was low adoption in early testing, but eBay saw evidence of increased Average Selling Prices and conversion rates when Skype was used by buyers and sellers. "I don't feel we can say for certain it will continue broadly but we're encouraged enough to expand the test," he said. eBay saw no marked change in gray market transactions or fraudulent activity in early testing, Durzy added.
When asked why eBay barred competing services, Durzy said Skype is part of the eBay Inc. family and that eBay has better insight and can better manage Skype into the Sell Your Item flow and third-party services used to list on the site.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.