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EcommerceBytes-NewsFlash, Number 1634 - October 03, 2007 - ISSN 1539-5065    3 of 5

BuySAFE Partners with RatePoint Business-Reputation Platform

By Ina Steiner
October 03, 2007

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BuySAFE has partnered with RatePoint, giving its merchants access to RatePoint's interactive customer feedback platform. RatePoint provides a method to capture consumer reviews and feedback directly through its website. This will allow BuySafe merchants to take advantage of the benefits of user-generated content, including improved customer retention and loyalty, better communication with customers, and increased sales and conversion rates. RatePoint members receive a dynamically generated seal on their website that gives instant visual feedback to potential buyers.

In addition, RatePoint merchants will have the opportunity to display the buySAFE seal and to offer buySAFE bonding to their customers. The buySAFE Seal identifies reputable merchants for online shoppers, and shoppers can guarantee their transactions with a bond backed by leading surety providers Liberty Mutual, Travelers and ACE USA. To qualify as a buySAFE Merchant, online retailers must pass the buySAFE certification process, which ensures that they are financially sound, reliable, trustworthy and committed to delivering on their terms of the sale.



About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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