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EcommerceBytes-NewsFlash, Number 1611 - August 30, 2007 - ISSN 1539-5065    2 of 4

eBay Gives Shoppers Personalized Recommendations

By Ina Steiner
August 30, 2007

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eBay is testing a new version of its My eBay that will include personalized item recommendations. eBay told users on Wednesday it would offer "new suggestions for items you might like" based on previous activity.

eBay is inviting a small percentage of users - less than 1 percent - to opt in to a new beta version of My eBay. The randomly selected group will receive an email invitation in their My Messages and is completely optional. eBay said other new features include an item preview with details and larger pictures; ability to re-bid without leaving My eBay; a snapshot of critical seller information, including Detailed Seller Ratings and links to a seller's eBay Store or other items; and a place for personal notes for all items.

In early September, eBay will invite additional eBay members to opt-in to see the new My eBay beta, and will add additional features to the beta version of My eBay at the end of October. eBay will wait until early 2008 to migrate buyers and sellers to the new My eBay (eBay users dislike changes to the site during the important holiday shopping season).


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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