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EcommerceBytes-NewsFlash, Number 1605 - August 22, 2007 - ISSN 1539-5065    4 of 4

BuySAFE Seal to Appear on eImprovement Ecommerce Network

By Ina Steiner
August 22, 2007

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BuySAFE announced that eImprovement has integrated the BuySAFE trust solution into its network of ecommerce home improvement sites. All pages of eFaucets.com and LightingCatalog.com now display the buySAFE Seal, and later this year, eImprovement.com will integrate the BuySAFE trust solution into two additional sites, HomeFixtures.com and DoorFixtures.com.

eImprovement.com is a network of ecommerce stores for specialty home improvement products that carry name brands such as Delta, Moen, Kohler, Grohe, Price Pfister, In-Sink-Erator, Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, Emerson Fans and World Imports Lighting. Visitors to eImprovement's websites can guarantee qualified purchases with a BuySAFE bond for up to $25,000 per transaction.

BuySAFE is a leading trust and safety company for ecommerce transactions on eBay and ecommerce websites. In related news, the company said it promoted Michael Beveridge to the position of Vice President of Business Intelligence and Monetization. In this new role, Beveridge will lead all statistical analysis and performance measurement for BuySAFE, and drive revenue growth for the company through optimization of BuySAFE's products.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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