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EcommerceBytes-NewsFlash, Number 1601 - August 16, 2007 - ISSN 1539-5065    2 of 5

Amazon Clamps Down on Sellers for Diverting Buyers

By Ina Steiner
August 16, 2007

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Amazon.com told its third-party sellers it would begin clamping down on its policy against diverting buyers to their own websites. Amazon warned users not to use website URLs as Amazon nicknames. Effective immediately, Amazon is monitoring for these violations. Sellers in violation of the policy who do not change their nicknames by September 5 risk suspension.

The company said sellers are also prohibited from including email addresses or any other reference to an external website in listing comments. It prohibits listings that are intended wholly or mainly as "portals" to commercial or private Web sites for the purposes of advertising, or that offer contact information for non-Amazon.com transactions. Promotional logos to credit outside services are also prohibited.

The complete list of Amazon.com's content rules are found here: http://www.amazon.com/gp/help/customer/display.html?nodeId=537780


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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