EcommerceBytes-NewsFlash, Number 1575 - July 04, 2007     2 of 2

eBay Launches Yahoo Co-Branded Toolbar

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eBay has launched a new version of its toolbar that combines the features from both eBay and Yahoo. Users of the new "eBay Toolbar Featuring Yahoo" can search for items on eBay and Half.com and conduct Yahoo searches. Advanced search includes Yahoo Local, Yahoo Video, Yahoo Answers and more.

The toolbar also gives users one-click access to features including Yahoo Mail, Yahoo.com and My Yahoo. As before, Toolbar also provides buttons that make eBay.com and My eBay just a click away. Users can also customize the toolbar to add or remove buttons.

The new version of the eBay Toolbar continues to offer Account Guard to help protect users from spoof websites and Desktop Alerts, which lets users know when there's been activity on items they are watching, bidding on, or selling.

Existing Toolbar users can continue to use the old version, and eBay said it is working on a Firefox-compatible toolbar.

eBay had announced plans for the co-branded toolbar when it entered into an advertising agreement with Yahoo last year.

http://www2.ebay.com/aw/core/200707031455332.html


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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