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EcommerceBytes-NewsFlash, Number 1568 - June 25, 2007 - ISSN 1539-5065    3 of 4

eBay Australia Ads: Make Shopping Exciting

By Ina Steiner
June 25, 2007

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eBay announced a new advertising campaign during its annual eBay Live conference earlier this month, and last week, it announced a special campaign for Australia with a similar theme: make shopping exciting!

The "Windorphins" campaign is running in Boston, New York, Chicago, San Francisco and Los Angeles, and in national magazines including People, Us, Time, or Newsweek. eBay created a website as part of the promotion where registered eBay users can enter a contest to win prizes through July 1, 2007 (http://www.windorphins.com).

On Friday, eBay Australia announced a television ad campaign running in Sydney, Brisbane and Melbourne. Ads will also appear in weekly magazines like Who! and New Idea, on billboards, and "some unique and fun animations across the internet."


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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