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EcommerceBytes-NewsFlash, Number 1549 - May 30, 2007 - ISSN 1539-5065    1 of 3

eBay to Move Australian Site to New Platform

By Ina Steiner
May 30, 2007

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eBay Australia announced that the site's category structure will be undergoing significant change in July, August and September, calling it a move toward a new platform that would deliver more relevant results for buyers.

The ramifications of the announcement were not obvious, but it seems likely a move that will migrate across all of eBay's international sites. eBay explained that eBay Australia's category structure will evolve to become a list of product types rather than a hybrid system that inconsistently includes aspects such as brand, color, etc. "This will help facilitate the 75% of buyers who search for their items. The goal is to allow sellers to classify items broadly, without being forced into a rigid category structure."

Sellers will eventually be asked to adjust recurring listings to reflect the new category numbers and to update Turbo Lister settings.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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