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EcommerceBytes-NewsFlash, Number 1524 - April 25, 2007 - ISSN 1539-5065    3 of 4

Marketworks Launches Premium Web Store for eBay, Online Sellers

By Ina Steiner
April 25, 2007

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Marketworks has launched Premium Web Store, which allows merchants to create and manage a sophisticated online store while taking advantage of centrally managed inventory and a single, consistent process for managing orders, regardless of where product is sold. Marketworks provides multi-channel ecommerce software for eBay and online sellers.

Marketworks CEO Doug Hadaway said, "In the past, ecommerce solutions like Premium Web Store would have been priced out of reach for most small to medium-sized businesses. Small to mid-sized businesses, as well as large manufacturers or retailers, now have a cost-effective multi-channel ecommerce solution that does everything they need as a single, integrated solution."

Marketworks partnered with AspDotNetStorefront to build Premium Web Store. AspDotNetStorefront's shopping cart software powers more than 5,000 ecommerce businesses and is used by more than 3,500 developers.

Premium Web Store includes the following functionality:

  • Search Engine-friendly URLs and web pages to improve branding and search engine optimization
  • Unique template designs and multiple page layout options to quickly create a professional-looking Web store
  • Support for Master/Variant (size/color) inventory items and buyer display
  • Buyer level settings for loyalty or wholesale/distributor pricing
  • One-page checkout
  • Product ratings, reviews, and user polls
  • Buyer accounts, gift registries, wish lists and other features to manage and strengthen customer relationships and increase up-sell and cross-sell opportunities
  • Product listing and sorting options to help customers find what they’re looking for faster
  • Multiple payment options and supported gateways
  • Ability to sell downloadable products
  • Advanced support for product descriptions, quantities, minimum orders and more
  • Integrated support for affiliate programs to drive additional revenue

Marketworks Premium Web Store also includes features the company has developed over the past year through its relationships with Google, NetSuite, eBay, Amazon and others, including one of the broadest offerings of professionally-designed storefront templates and multiple options for payment processing, including Google Checkout and PayPal.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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