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EcommerceBytes-NewsFlash, Number 1512 - April 09, 2007 - ISSN 1539-5065    3 of 4

Amazon.com Tracks Harry Potter Pre-Orders in 'Harry-est Town' Contest

By Ina Steiner
April 09, 2007

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Amazon.com is tracking pre-orders on the latest Harry Potter book and will award the U.S. town with the greatest number a "Harry-est Town" award. Currently, Falls Church, Virginia is the town with the most pre-orders of "Harry Potter and the Deathly Hallows" from Amazon.com on a per capita basis.

The winning town will be announced shortly after the deadline of 11:59 p.m. PDT on July 15, 2007. Amazon.com will donate a $5,000 Amazon.com gift certificate to a charitable organization of its choice that serves the winning town.

The top ten "Harry-est Towns" in the US are:

  • Falls Church, Va.
  • Fairfax, Va.
  • Gig Harbor, Wash.
  • Vienna, Va.
  • Katy, Texas
  • Media, Pa.
  • Issaquah, Wash.
  • Doylestown, Pa.
  • Pembroke Pines, Fla.
  • Snohomish, Wash.

The list of the top 10 "Harry-est Towns" in America will be updated on a weekly basis, allowing fans to track demand for the latest Harry Potter installment on Amazon.com


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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