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EcommerceBytes-NewsFlash, Number 1489 - March 07, 2007 - ISSN 1539-5065    2 of 3

Playboy CEO to Keynote at eBay Seller's Alliance Spring Summit

By Ina Steiner
March 07, 2007

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The Professional eBay Seller's Alliance (PESA) announced that Christie Hefner, CEO of Playboy Enterprises, will give the keynote address at its Spring summit next month. Title Sponsors of the Spring Summit are eBay and PayPal.

The event is open to non-PeSA members and takes place in Chicago on April 24-26, 2007. The cost for members who register before March 9th is $199, the cost for non-members is $299.

The agenda includes sessions on customer relationship management, email marketing and customer retention, pay-per-click advertising, social networking and Web 2.0, website design and SEO, business financing and a session entitled "Thoughts from Wall Street."


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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