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EcommerceBytes-NewsFlash, Number 1481 - February 23, 2007 - ISSN 1539-5065    3 of 4

cMarket's New Site Aggregates Charity Auctions

By Ina Steiner
February 23, 2007

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Late last year, cMarket launched a new site called BiddingForGood.com that helps shoppers find gifts that benefit charitable causes. The online auction site aggregates items from cMarket's non-profit clients into one site. Cause-conscious shoppers can then search the site by item, organization, cause category or geography.

cMarket announced this week that the site now has about 10,000 items up for bid, and growing. The company said shoppers are spending significant time there - an average seven minutes per visit, with one quarter of them returning two or more times per day. The numbers also show that travel, sports and entertainment are the three hottest item categories, generating the most bid activity and largest net revenue to the charity.

Current "hot items" available include an Oscar VIP Package benefiting Belcourt Theatre; a trip to the Sonoma Inn and Spa to benefit a local chapter of the American Red Cross; and a pearl necklace to benefit Humane Society of Louisiana.

"Auctions work. And when they're put online they work even better," said cMarket and BiddingForGood CEO Jon Carson. "Auctions are perhaps the single most pleasurable way to give, because there is an exchange of value.

cMarket also offers an auction system that enables non-profits to develop an end-to-end solution for their online auctions.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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