Google Checkout and PayPal Continue Shopping-Rebate Wars
By Ina Steiner
It's hard to keep up with the special offers Google Checkout and PayPal are offering to shoppers. The two companies are continuing to offer rebates to encourage shoppers to sign up for their respective payment services and to encourage retailers to offer the services on their sites.
In November, Google Checkout offered new users $10-off purchases of $30 or more, or $20-off purchases of $50 or more (depending on the merchant) through December 26. The promotion was extended through an offer in which first-time shoppers on Google Checkout receive $10 off a one-time purchase of at least $10 through February 15, 2007.
Similarly, in November PayPal offered a cash rebate of up to $20 for shoppers paying with PayPal on qualifying merchant websites in North America through May 15, 2007. A page at (http://paypal.promotionexpert.com/greatshopping) promotes a $15 rebate to "Jump-Start Your Spring Shopping."
The rebate offers benefit merchants by allowing them to advertise the rebates to their shoppers and to get exposure on the services' lists of participating merchants.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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