728_header.jpg (23748 bytes)
 EB Blog 
 AB Blog 
EcommerceBytes-NewsFlash, Number 1469 - February 07, 2007 - ISSN 1539-5065    2 of 5

ChannelAdvisor Launches Search Marketing Service for Etailers

By Ina Steiner
February 07, 2007

Email This Story to a Friend

ChannelAdvisor has launched a paid-search marketing service designed to help online sellers manage campaigns across multiple search engines. Through a single user interface, SearchAdvisor enables online businesses to manage, automate and optimize their search marketing efforts across top search engines including Google, Yahoo, MSN and Ask.com.

ChannelAdvisor spokesperson Ashley Jones said SearchAdvisor is a separate module that merchants can get to from ChannelAdvisor Merchant. There are monthly subscription and commission fees, and Jones said some of the company's eBay merchants have begun using the new service.

Key features include the ability to tie-in to inventory, out-of-stock alerts, and advanced optimization rules that include margin-based bid-management on actual product costs.

ChannelAdvisor CEO Scot Wingo said, "By factoring product inventory and margin into the search marketing equation, SearchAdvisor allows etailers to focus on the optimization of profitable inventory-oriented keywords and utilize paid search as a sales channel versus just for marketing."

SearchAdvisor's features include integrated campaign management; bulk campaign upload; automated bid management; "create and manage" bidding rules; multi-channel reporting; and landing page optimization. SearchAdvisor also includes search marketing analytics that enables sellers to view campaign performance by order, products sold or revenue generated.

ChannelAdvisor provides "channel management solutions" to eBay and online sellers.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.

Email This Story to a Friend
Email this story to a friend.

2 of 5

Related Stories
Sponsored Ad