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EcommerceBytes-NewsFlash, Number 1459 - January 24, 2007 - ISSN 1539-5065    2 of 4

Amazon Reopens Toys & Games to All Sellers

By Ina Steiner
January 24, 2007

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Amazon.com has reopened its Toys & Games category to all third-party sellers. The marketplace first launched its Toy store in July 2006 after Toys"R"Us exited the platform, and Amazon invited third-party sellers to list items. But 3 months later, it restricted third-party sales in its Toys and Games category to pre-approved sellers through the end of 2006.

Amazon said at the time it was making the policy change because it "wants all third-party orders to be fulfilled in a timely manner so they're delivered by December 23." Some sellers were upset at the short notice they were given (http://www.auctionbytes.com/cab/abn/y06/m10/i31/s01)

Amazon announced on Monday that all sellers could list any product in the Toys and Games store. "If you had any listings that were removed due to our pre-approval process you will need to upload them again."


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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