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EcommerceBytes-NewsFlash, Number 1428 - December 08, 2006 - ISSN 1539-5065    2 of 5

cMarket Matches Holiday Shoppers with Charity Auctions

By Ina Steiner
EcommerceBytes.com
December 08, 2006




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cMarket has launched a new site that helps shoppers find gifts that benefit charitable causes. BiddingForGood.com aggregates the items from cMarket's non-profit clients into one site. Cause-conscious shoppers can then search the site by item, organization, cause category or geography.

cMarket provides services to non-profit organizations that add an online component to their fund-raising efforts. Customers can create, manage and market their own branded auctions. cMarket has over 2,000 clients in such verticals as schools, arts organizations, healthcare and animal shelters, including United Way, JCC, Junior Achievement, Catholic Charities, The PTA, and the American Red Cross. cMarket also works with companies including Ford, Deloitte & Touche, Kimberly-Clark and General Electric to raise funds for their nonprofit causes.

Some of the items shoppers can find on BiddingForGood.com include:

  • a guitar autographed by James Taylor to benefit Boston's Home for Little Wanderers
  • US Open Tennis tickets to benefit the YWCA
  • a Cranium Kids Super-Fort to benefit the National PTA
  • tickets to the Colbert Report to benefit the Adirondack Club of New York
  • Rolling Stones autographed guitar to benefit Reef Relief

http://www.biddingforgood.com

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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