BBC Watchdog Program Investigates Fakes on eBay
By Ina Steiner
The BBC Watchdog television program in the UK investigated fakes on eBay and said it found there was a problem (http://digbig.com/4nshh). The producers purchased five items from four eBay PowerSellers. "All of these items were described as authentic, but they were all found to be fake," according to BBC Watchdog, which published a statement from eBay in response to the investigation (http://digbig.com/4nshj). In it, eBay states it works as closely as it can with 17,000 separate brand owners, who participate in the company's Verified Rights Owners (VeRO) program, and also "work closely with law enforcement bodies and trading standards to tackle the problem head on."
eBay announced on its UK message board that it had been featured on the program, which aired at 7 pm on November 7. The company faces lawsuits from such companies as Louis Vuitton, Dior Couture and Tiffany for failing to stop the sale of counterfeits and fake goods on its site.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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