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EcommerceBytes-NewsFlash, Number 1316 - July 05, 2006 - ISSN 1539-5065    1 of 3

eBay Launches Skype Pilot Program in UK

By Ina Steiner
EcommerceBytes.com
July 05, 2006




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eBay announced Tuesday it will allow sellers to add Skype buttons to their listings on the UK site beginning this week. Skype is eBay's VoIP Internet telephony service that lets users talk over the Internet with other Skype users for free.

The pilot program will take effect in certain categories on eBay UK, including art, antiques, stamps, coins, pottery & glass, sports memorabilia, real estate, baby products, musical instruments, and audio consumer electronics. There is no charge for adding Skype buttons for sellers, and it is entirely optional.

Skype has already been available on several country sites such as eBay Belgium and eBay Eachnet in China, and eBay announced Skype functionality in the U.S. earlier this month. Sellers can add "Skype Me" buttons to their listings when completing the Sell your Item form. The Skype button appears in the "Ask a seller a question" section. By clicking on Skype buttons, buyers can communicate with sellers using voice, text chat or both.

eBay's CEO had said last month that 25 percent of listings on eBay China include Skype, and that the Average Selling Price of those listings was twice as high as those listings that did not utilize Skype within the listing.

http://www2.ebay.com/aw/uk/200607041517082.html

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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