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EcommerceBytes-NewsFlash, Number 1116 - September 27, 2005 - ISSN 1539-5065  4 of 6 
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cMarket Inc., a leading provider of fundraising auctions online, announced the release of version 2.0 of its online auction platform. The suite includes OurAuction, the OurAuction Pro customized offering, and the OurAuction Showcase, an online catalog product designed to help support a live or silent auction event. During the past 3 years, as cMarket has created, marketed and managed online auctions for over 850 clients for over 1,000 events, it has built a comprehensive database of online auction data. The company continually mines this data for substantial insights into the behavioral and transactional drivers of online auction success. Based on a best practices analysis of how charitable organizations plan, create, build and manage successful auctions, cMarket designed version 2.0 as a multi-product platform in order to help different customers meet unique requirements and/or specific event goals. The new release of the platform also provides several enhancements shared by the entire suite, including sophisticated bid management features that let users actively manage bidding. cMarket was founded in 2003 and is headquartered in Cambridge, MA. |
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About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. |
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