New York Times Sells Theater Tickets on Newspaper Site
By Ina Steiner
NYTimes.com has launched fully-integrated ticket purchasing for all Broadway shows and many Off Broadway shows, powered by Theatre Direct International, a division of Hollywood Media Corp.
The NYTimes' show and venue information pages have been upgraded to include links to up-to-date performance calendars and will soon offer show "trailers," short, edited streaming video clips from the shows. The section includes capsule reviews and cast information; reader reviews; schedules; search; multimedia features with audio from Times theater critics; discussion forum; and an "opening soon" feature.
NYTimes.com also offers TicketWatch, a free email service with discounted theater and performing arts offers that is sent regularly to over 325,000 subscribers who have signed up at www.nytimes.com/ticketwatch. Each email provides a special offer to a specific Broadway or Off Broadway show or performing arts event. The email includes a promotion code to use when ordering tickets by phone or online.
The New York Times Company is a leading media company with 2004 revenues of $3.3 billion, including the New York Times, the International Herald Tribune, the Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com.
Theatre Direct International, a division of Hollywood Media Corp., is one of Broadway's largest ticketing outlets with over 15 years of experience with delivering audiences to theatrical productions on Broadway, Off Broadway, and in London. Theatre Direct is also the engine behind its sister businesses Broadway.com and 1.800.BROADWAY.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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