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EcommerceBytes-NewsFlash, Number 930 - January 12, 2005 - ISSN 1539-5065    3 of 7

Yahoo Inserts 'Sponsored Links' Ads Inside Auction Listings

By Ina Steiner
EcommerceBytes.com
January 12, 2005




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Yahoo Auctions has placed "Sponsored Results" inside auction listings posted during its Free Listing Day. The move is "part of a test," according to the Yahoo Auctions announcement:

"As a one-week test, we have added Sponsored Results to items listed on Free Listing Day. This is only a one-week test and will come down on Friday, January 14."

An auction for a Harry Potter Hogwarts School Broom trading card from Wizards of the Coast displays four advertisements for family card games in a box labeled "Sponsored Links" at the bottom of the listing (http://page.auctions.shopping.yahoo.com/auction/88795442?aucview=0x23).

According to Yahoo's Help pages, "Sponsor Results are sites that pay for placement in search results on keywords that are relevant to their business. These listings are provided by Overture Services, a wholly owned subsidiary of Yahoo!, and appear on Yahoo! Search results pages and other sections of Yahoo" (http://help.yahoo.com/help/us/ysearch/basics/basics-03.html).

http://auctions.yahoo.com/phtml/auc/us/promo/announcements.html

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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