AdStar and CityXpress Partner on Newspaper Classifieds Technology
By Ina Steiner
AdStar and CityXpress will offer technology that will allow newspapers to more effectively compete with eBay, Craigslist and others, the companies announced. The two companies will partner to offer a complete solution to help newspapers "ecommerce-enable" their online classified ads.
Advertisers that have created, scheduled and paid for their classified ads using AdStar's Web-based ad transaction technology will have the ability to enhance their online ads with ecommerce transaction capabilities. Using the new technology, newspaper advertisers will be able to sell their merchandise for a fixed price or accept a best offer from an online buyer. Buyers can complete the transaction online using CityXpress Fulfillment, paying for their purchases with a credit card, debit card or an electronic check through AdStar's EdgCapture online payment software.
"Working together, we can allow newspapers to integrate a new buying and selling channel for advertisers, by converting classified ads into dynamic marketplaces that are trusted and user-friendly," said Phil Dubois, president and CEO of CityXpress
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.