728_header.jpg (23748 bytes)
 EB Blog 
 AB Blog 
EcommerceBytes-NewsFlash, Number 758 - May 11, 2004 - ISSN 1539-5065    4 of 5

Online Shoppers Getting Smarter about Online Security

By Ina Steiner
May 11, 2004

Email This Story to a Friend

A PayPal-commissioned study conducted by AC Nielsen shows ecommerce consumers increasingly understand online security issues when shopping on the Internet. The survey reports that the majority of Internet shoppers are increasingly aware of potential fraud when shopping online, including the proliferation of spoof emails.

The survey, conducted in March 2004, is based on feedback from approximately 1,000 online shoppers who made an online purchase in the previous 30 days. Findings show that 53 percent of online shoppers plan to buy even more on the Internet this year because of the convenience, speed, selection and increased security the Internet offers. Fifty-one percent say the Internet became a safer place to shop in 2003 and 61 percent believe it will become even safer in 2004.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.

Email This Story to a Friend
Email this story to a friend.

4 of 5

Sponsored Ad