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EcommerceBytes-NewsFlash, Number 633 - October 22, 2003 - ISSN 1539-5065    4 of 4

eBay Adds Warning to Member-to-Member Emails

By Ina Steiner
October 22, 2003

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eBay is further limiting contact among users in order to reduce Spam and solicitations for off-eBay transactions. eBay will make changes to its "Contact eBay Member" feature by limiting its usage to 10 per day, and once per day for those with 0 or negative feedback. (Buyers and sellers will continue to have direct access to each other's email addresses. The Contact eBay Member feature is used when members do not have a transaction in common.)

eBay will also add text to the top of the email that warns recipients of the risk in sending money in response to an unsolicited offer. Some fraudsters contact non-winning bidders of auctions and offer to sell them an item in a private transaction. Many users are unaware of the added risk they incur by not being able to leave feedback and not qualifying for fraud insurance.

eBay offers fraud insurance of $200 with a $25 deductible, limited to three claims in a 6-month period. eBay's insurance does not apply to off-eBay transactions. eBay bans off-eBay transactions, calling the practice fee avoidance since the company captures a commission on all goods sold on its site.

In June, eBay changed its member lookup feature. Before the change, members could search for other eBay members by entering either their User ID or their email address. Now, only members who have completed a recent transaction with the member can use the lookup by email feature.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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