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EcommerceBytes-NewsFlash, Number 513 - April 04, 2003 - ISSN 1539-5065    2 of 2

Amazon to Put Google Ad Words & Search on Its Site

By Ina Steiner
April 04, 2003

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Amazon.com and Google have announced a multi-year agreement that will make Google's search technology and targeted sponsored links available on Amazon.com.

Google's sponsored links and Web search will be available to Amazon.com customers within the next several months; sponsored links are now available on a selection of Amazon.com pages. Google partner sites have access to revenue opportunities through sponsored links from Google's worldwide network of more than 100,000 advertisers.

"Amazon.com is constantly seeking new ways to provide our customers with the best and most relevant information on the web," said Owen Van Natta, vice president of Worldwide Business Development, Amazon.com. "Working with another industry leader such as Google is in keeping with our relentless commitment to excellence throughout every aspect of the customer experience."

For more information on Google's advertising programs, visit http://www.google.com/ads

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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