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EcommerceBytes-NewsFlash, Number 369 - August 06, 2002 - ISSN 1539-5065    1 of 2

Free Friday Showdown for Online-Auction Snipers

By Ina Steiner
EcommerceBytes.com
August 06, 2002




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eSnipe will offer free auction "snipes" for the evening of Aug. 9, 2002. Free sniping is scheduled to begin at 8 p.m. PST and end at 6 a.m. PST the following morning.

"Sniping" is a term used for online bidding that takes place during the last few minutes of an auction. Initially, sniping began manually among auction enthusiasts who kept multiple browser windows running with timing mechanisms set to snipe at the last possible moment. Now there are many software and hosted solutions that offer sniping services, entering bids at the last second automatically.

eSnipe supports sniping on the eBay auction site. The company says its bid-placing engine, Rovatron, places more than 12,000 bids a day (and more than 18,000 on Sundays).

The idea for the free sniping session came from eSnipe's president, Tom Campbell. He has been doing more online shopping lately to make himself feel better about the lousy stock market. Interestingly, Campbell won the eSnipe business when the original founder put the site up for sale on eBay two years ago. Campbell won the auction using eSnipe to place the winning bid.

To take advantage of eSnipe's free snipes for a night, registered and new users will need to visit http://www.esnipe.com/hardday between the designated hours on Aug. 9, and follow instructions to ensure that they are properly registered for the evening's free sniping.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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