EcommerceBytes-NewsFlash, Number 148 - August 26, 2001     4 of 7

Consumers Distrust AOL, According to Gartner Survey

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A new survey by Gartner shows that AOL Time Warner is the least trusted company on the Internet when compared to banks, brokerages, credit card companies, U.S. Postal Service,, large retailers, and Microsoft. "AOL earned very poor trust marks with 37% of all online consumers claiming a high level of distrust for the company," read the Gartner report about the study of online adult consumers. "This was a survey to gauge consumer attitudes towards companies they disclose personal and financial info to," a Gartner spokesperson told AuctionBytes.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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