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July 17, 2011

CI's Alan Fulmer Speaks about Ecommerce Search Trends

Sun July 17 2011 17:10:55
Alan Fulmer is cofounder and Vice President of Channel Intelligence, a company that helps retailers and manufacturers make their products more visible to online shoppers. In this podcast interview with EcommerceBytes Editor Ina Steiner, Alan explains what it means to be a Google Product Search partner and discusses Google's recent changes to be more content than text driven and how that improves Google search results for shoppers. Alan says smaller retailers can differentiate themselves and said they need to engage with customers on social networking sites - you need to show you care, he said - and you should be entertaining on social sites as well. Run Time: 15:40

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June 24, 2011

How EyeBuyDirect's Roy Hessel Makes Shopping a Social Experience

Fri June 24 2011 21:45:15
AuctionBytes caught up with online retailer Roy Hessel at the Internet Retailer conference in June. Hessel is founder and CEO of EyeBuyDirect.com, an online retailer of prescription eyeglasses that sells directly to consumers. He said social was a fundamental part of the shopping experience on EyeBuyDirect. The "Wall of Frame" is a social network for vision correction consumers - shoppers can upload a picture of themselves and "try on" different frames; they can share photos, leave comments, rate, and upload photos to Facebook. He also said many retailers were now looking to marketplaces such as Amazon to take advantage of their traffic, and shared his thoughts about the decision retailers face on whether to sell on Amazon.com. Something that struck him at the Internet Retailer conference was encountering five different companies that can save online retailers money by auditing their FedEx and UPS bills. Run time: 9:33



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PowerReviews' Nadim Hossain on the Power of Reviews

Fri June 24 2011 21:39:50
Nadim Hossain, Vice President of PowerReviews, talked to AuctionBytes Editor Ina Steiner during the Internet Retailer conference in June about the power of consumer product reviews and how they benefit online retailers. PowerReviews conducted a study of social shopping and found that 70% of the time after posting a review to your Facebook stream, your friends will either like it or comment on it. The study also found that 75% of time spent shopping is devoted to research. Amazon is the defacto site for researching product, and PowerReviews is trying to make every retailer as good as Amazon. Why not have reviews on your site, why make them go to Amazon, Hossain said. He also explained some of the ways PowerReviews is enabling merchants to interact with Facebook, and talked about when retailers should ask their customers for a review (1 - 3 weeks, depending on the item). Finally, Hossain explained how product reviews can help provide fresh content for Google. Run time: 16:05
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June 16, 2011

Magento Founder Roy Rubin Discusses eBay Acquisition

Thu June 16 2011 08:18:42
  What does the upcoming eBay acquisition of Magento mean for developers and online merchants? AuctionBytes sat down with Magento co-Founder and CEO Roy Rubin to find out. Rubin explains what Magento offers eBay sellers and discusses his view of the newly announced X.commerce platform that brings together the developer programs of eBay, PayPal, Magento and GSI. He says eBay is moving away from being just a marketplace and a strategic payments platform for merchants and looking to become a partner with merchants across all different spectrum, whether it's marketing, platform services to fulfillment and customer service.

Run Time: 10:03
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Chris Taylor of PageMage talks IRCE 2011

Thu June 16 2011 08:02:01
Lissa McGrath caught up with Chris Taylor, Marketing Director of PageMage, at the 2011 Internet Retailer Conference and asks him about the "buzz" at the convention, including the latest in social media, mobile trends and what's going on at the breakout sessions.

Run Time: 6:28
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