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February 05, 2014

Mike Grehan Chats about Search Marketing and ClickZ Live

Wed Feb 5 2014 16:02:14
Mike Grehan is a Director at Incisive Media and producer of one of the longest-running Internet conferences, formerly known as Search Engines Strategies, recently rebranded as ClickZ Live. In addition to explaining what online merchants can get out of attending the conference, Grehan talks about some of the challenges retailers face as Google evolves its marketing programs, from Product Listing Ads to changes impacting email marketers. A fascinating conversation with a pioneer in the search marketing field. NOTE: If you have a problem listening to the podcast using the FireFox browser, go to Tools, Options, click on "applications" and change both Mp3 sound formats to Windows Media player (click on Quick Time in the right column to change). Or you can use another browser such as Internet Explorer or Google Chrome. Run Time: 16:45

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